Tungli Consulting specialises in consultancy projects in strategy, human resource management and marketing. Tungli Consulting can assist you in addressing cross-cultural issues whether you are planning to roll out a new strategy worldwide, introduce new HR policies or plan and run an international marketing campaign. Research shows that several areas of activity can prove particularly problematic from a cross-cultural standpoint:


Internal and external communication

Multinational organisations, medium and small companies, governmental agencies and NGOs, work with or employ people of multiple nationalities. Cultures clash and cross-cultural conflicts arise in:
  • Communication between colleagues of different nationalities, simultaneously working in the same or differing settings;
  • Communication between headquarters and other locations (e.g. regular reporting, rolling out new products, introducing new training policies)
  • Communication with investors;
  • Dealing with customers and clients;
  • Working with global suppliers;
  • Participating in international meetings;
  • Working in multinational teams.
In all these situations people must be skilled in practising culturally sensitive "global business behaviour" that includes verbal, non-verbal, written and virtual communication across cultures.


International expansion

Whether large or small, organisations are increasingly expanding beyond domestic borders. Cross-cultural issues can arise in:
  • Determining the right approach - do you need a partner;
  • Negotiating with people in the new culture or market;
  • Understanding the cultural pitfalls in setting up an operation;
  • Employing the right people;
  • Knowing how to motivate and keep good people;
  • Tailoring marketing approaches to the local or regional circumstances.

Multinational team building and project management

Most executives are familiar with the traditional group performance dynamics of "forming, storming and norming". But how does this process evolve in the case of a multinational team? How can organisations make an existing multinational team more effective? Tungli Consulting helps clients to ask and answer questions such as:
  • Who should be the members of the team?
  • What language should be used?
  • Is there a consensus on the purpose of the team?
  • If the members are in geographically different locations, can face-to-face meetings be arranged from time to time?
  • Does everybody contribute to the team effort?
  • Is there a person who dominates internal team-communications?
  • How to monitor the group-dynamics?

Facilitation of expatriate-local interactions

Expatriates - whether specialists, functional managers or the heads of operations - are most successful when they employ a culturally sensitive approach. Methods and approaches used successfully in domestic settings do not necessarily produce good results elsewhere. The costs of getting it wrong can be significant, and the negative impacts on organisations and individuals can be long lasting.

Tungli Consulting identifies problems that may arise, and provides help in situations where conflicts have already occurred between expatriates and locals. In our experience, a number of areas are likely to trigger problems in expatriate-local interactions if not dealt with in a culturally sensitive way. These include:
  • Defining tasks;
  • Supervision;
  • Motivation;
  • Providing positive and negative feedback;
  • Dealing with mistakes;
  • Decision-making.

Negotiation strategy

Negotiation is part of everyday human experience, and many books have been written about how to conduct negotiations. The challenge is in pulling together the proven research and experience to ensure successful negotiations in specific inter-cultural situations. Tungli Consulting brings this critically important expertise to your side of the negotiating table.

Considering the concrete needs and particular situation, Tungli Consulting assists you in preparing for and conducting your negotiations in a professional, culturally sensitive and successful manner. Some of the areas we help you to address include:
  • How to arrange the negotiation (in person, per fax, telephone, email, confirming the time and place)?
  • Who are the negotiating partners?
  • Whom to send to negotiate?
  • What are the customs of the negotiating party, such as clothing, the seat order around the table, who speaks and when, etc.
  • What is a typical process of a negotiation in the given country? (for example short introduction of pleasantries, then talking business; or first dinner and personal relationship building, then dealing with business)