A four-day intensive course on culture and its role in business. It may be offered as an intensive course on four consecutive days or on the same day of the week in four consecutive weeks. The course is meant for executives who are in constant contact with people of other nationality and need a more in-depth knowledge of cultures.


The Global Management Course defines and explores the concept of culture and its effects on management. It introduces a number of cultures from different parts of the world. It covers multinationals’ expatriate practices and how these effect local operations. It sensitises participants to cultural differences so that they can recognise and understand culture-related issues and be able to handle these in a positive manner. Issues and problems encountered by the executives in their own work situations will also be discussed and analysed.

The Global Management course consists of four modules:

1) Culture and its role in business

The aim of this module is to understand the role of culture in business and to introduce and discuss various cultures of the world. Incidents from the participants’ own work and from other cultures will be analysed.

2) Intercultural communication

How do different languages, communication styles and behaviour influence intercultural communication? What makes a multicultural team effective? Do cultural differences matter in virtual communication? These are some of the questions that will be answered in the course of the “Intercultural communication” module.

3) Global executives

The “Global executives” module covers expatriates living abroad as well as executives and specialists who are based in their home country but spend a significant amount of their time travelling. It also looks at multinationals’ expatriation policies and practices from the headquarters’, the expatriates’ as well as from the locals’ point of view.

4) Expatriate-local interactions

Why do expatriates and locals often misunderstand/misinterpret each other? How can this exchange be improved? This module will draw on a model presenting the sources of potential misunderstandings as well as provide practical solutions for the issues occurring in expatriate-local interactions. We will discuss definition of tasks, supervision, positive and negative feedback, decision-making and motivation.

Teaching methods include lectures, case studies and role plays.